Post-Crisis Analysis of Media Consumption and Perceptions of the COVID-19 Pandemic: A Study of Moroccan Youth in Urban Areas

Abstract

This study investigates the impact of media consumption habits on the perceptions of the COVID-19 pandemic among Moroccan youth in urban areas. A quantitative method was employed, combining survey data, chi-square tests, correlation analysis, and regression analysis. In total, 872 responses were collected, and the analyses revealed that digital media consumption by Moroccan youth led them to more critical views of the pandemic’s media coverage. The regression analysis showed that the emphasis on the origins of the virus was an important aspect that influenced the respondents' assessment of the coverage. The findings highlight the importance of understanding how different age groups perceive and interpret media coverage during health crises. Effective communication strategies must consider the informational needs and motivations of diverse audiences.