Musicians, as an Important Building Block of Mediterranean Rural Tourism

Abstract

This paper looks into the significant role of musicians in improving rural tourism offerings. Rural tourism is one of the main pillars of economic development and cultural preservation as it is a tool that provides jobs, improves the local quality of life, and supports the renovation of historic sites. Through their creativity, musicians safeguard and spread intangible cultural heritage, such as traditional music and dance, which positively influences the financial performance of rural tourism entrepreneurs. Music festivals and events in the countryside are also a great source of rural tourism. They bring in substantial revenue and help form a favourable image of the destination. The events in less-favoured areas have attracted visitors by diversifying tourism offerings and encouraging regional development. Despite this, their success is contingent upon good planning and proper organisation. The study investigates the influences of factors such as state support, proactivity, job satisfaction, luck, and personality traits on the success and development of musicians in Mediterranean countries, specifically in Slovenia and Montenegro. It has been revealed that including cultural resources in tourism strategies makes rural areas more attractive and competitive. Musicians thus play a crucial role in rural tourism by offering unique cultural experiences that lead to the sustainable development of rural areas.